Hello!

With 6 years of international project management experience at Toluna and Norstat, I specialize in cross-functional team coordination, resource and budget management, and risk mitigation. PMP® and PRINCE2® certified, I am looking to apply my skills to new challenges in project management and operations within international organizations.

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Experience

E-commerce entrepreneur

2024 – 2026 | Self-employed | Casablanca

  • Founded and managed an e-commerce business selling digital products (planners, journals, stickers, etc.)
  • Effectively managed Shopify stores on all aspects : strategy, content, operations, brand building
  • Implemented digital marketing strategies: paid advertising, email marketing, social media

Senior project manager

2023 – 2024 | Permanent contract | Paris

Norstat is one of the leading data collectors for market research in Europe, with a mission to deliver trustworthy data of the highest quality to enable well-informed analysis and decision-making.

  • Successfully coordinated more than 350k of revenue worth of quantitative market research studies for multi-sector clients
  • Facilitated high client satisfaction by proactively sketching project route with the clients
  • Crafted sales bids in conjunction with sales teams
  • Monitored active fields and data collection
  • Upheld Norstat’s quality standards with regular data quality controls

Project delivery manager

2019 – 2023 | Permanent contract | Paris

ITWP (Harris Interactive, Toluna) is one of the world’s leading online market research groups. They strive to maximize client satisfaction by betting on agility, innovation and engagement in client relationships. More specifically, the delivery team is tasked with the implementation of online and offline surveys to deliver the collected data to the group’s wide range of clients.

  • Supervised the delivery chain, from organizing internal resources locally and internationally to managing vendor relationships and offers, to increasing client satisfaction
  • Led several large scale projects (up to 1 mil. € revenue each) with different stakes and challenges : growing key accounts loyalty (ex: Axa, Danone, LVMH), maximizing output on lean ressources in key periods of the year, active problem-solving
  • Effectively managed client relationships and satisfaction : achieved an average of 4 out of 5 in client satisfaction surveys
  • Outlined recommendations and advice towards the client
  • Mastered rapidly the different processes of projects for Harris and Toluna
  • Took on the mentoring and training of collaborators within the team.

Market research apprentice

2017 – 2018 | Apprenticeship | Paris

World leader in basic undergarments and hosiery, Hanes Brands establishes its presence in France through 4 iconic brands: Dim, Playtex, Champion and Wonderbra.

  • Mapped the market’s past macro-trends (> 10 years) and spearheaded the creation of a long-term report to help in forecasting market changes
  • Designed recommendations on channels to prioritize and highlighted weaknesses and strengths of the brands in the French market
  • Assessed brand performances and tracked the evolution of consumer profiles through distributor panel GfK and consumer panel Kantar
  • Coordinated briefs with internal teams and managed communications with vendors
  • Carried out several in-house training workshops for GfK and Kantar tools

Education

Neoma Business School (Rouen)

Programme Grande Ecole (Master) – Marketing specialization
From 2015 to 2018

Groningen University (Netherlands)

Exchange semester – Marketing specialization
From February to July 2017

Lycée Michelet (Paris)

Preparatory classes for higher studies schools (CPGE – ESC)
From 2013 to 2015

Lycée Lyautey (Casablanca, Maroc)

Middle School – High School
From 2006 to 2013

Skills

LANGUAGES

– French : Bilingual

– English: Fluent (IELTS score of 8.0/9 in 2017)

– Spanish : Intermediary (B2 level in BULATS in 2017)

– Arabic (Ma) : Native language

OUTILS WEB / DIGITAL

– Audience analytics : Google Analytics, Facebook Audience Insights, Twitter Analytics

– CMS WordPress (and plug-ins Elementor, Yeost, etc)

– Google Ads, Google Tag Manager

– SEO : Google Search Console, Screaming frog, SEMrush, Moz

INFORMATIC

– Office Pack : Excel (Vlookup, pivot tables)

– Panel tools GfK, Kantar, Qlikview

– HTML, Confirmit

SOFT SKILLS

– Adaptability, flexibility, critical thinking, striving to learn

– Decision making, organization, stress management

– Teamwork, enthusiasm, honesty, courtesy